As everyone knows well, social media has become the king of communications in today’s digital world. But many people don’t know the impact it can have on the college admissions process. Students often forget that everything they post is permanent and can be seen by anyone who has an interest in finding it. While all college admissions officers do not check social media during the admissions process, many do. Therefore, if one who does happens to be a college you are applying to, you want to be sure you project the image you would want them to see.
So let’s begin with the “don’ts”. This is relatively simple: avoid bad language, bullying, violence-including brandishing of weapons, any kind of “hate” towards others, sexually suggestive posts, offensive images, use of drugs, alcohol, or anything illegal, and be very careful before you post a meme that ridicules human behavior, even if it is meant to be funny. It may be a surprise to you, but the colleges are not typically looking to dig up dirt, but rather they are looking for things that will enhance your application. They are trying to get to know you better and the unstructured nature of social media gives them a more realistic view . Unfortunately, sometimes they do find things that make them question whether or not they want that student on their campus.
But let’s talk about what you can do to make a positive impression on the admissions officer. It’s not hard. First and foremost, do not post anything you would not want a college admissions officer to see. Include things that colleges are looking for in a student: teamwork, leadership, time management, community service, and a positive demeanor. Use a professional, simple name and check your privacy settings. Google yourself to see what others might see. While you cannot always delete a negative find, it can make you more conscious of what you post. Follow your target schools. This can help you learn more about the college and if you make comments or ask questions, they may get name recognition in your digital footprint.
Most importantly, remember that your social media may become part of your college application “interview”. This gives the college an opportunity to see the real you. So post your successes. Maybe you have written an article for the school newspaper or won an award for community service. Post a video of your dance recital or piano concert. If you won Valley in your sport, post a picture of your team. If you have a passion for your hobby, post articles that you have found that help you grow your knowledge and interest about the subject. If you are an artist or photographer, create a portfolio that you can link to your application.
While it certainly doesn’t take a rocket scientist to know what kinds of things would be appropriate and positive on your social media websites, students often forget who might be looking at them. Think of your social media as a job interview, and always put your best foot forward.
